Beers, beards and London fried chicken.  The brief for Billy’s promotional material was honest, relatable and a little cheeky.

We shot the imagery & portraits around the streets of Soho where Billy's flagship restaurant was opening.

Taking Billy and his artificial feathered friends on a journey, we captured the true essence of one of London's hotspots to tease at the launch of the fried chicken shop.

Photography and edit provided by The Pull.